Android on top

Despite all the recent hype over the success of Apple as a global brand, smartphones that run on Google’s Android are continuing to dominate the mobile market at present, in the US at least.

New research published in September by the market research firm Nielsen shows that over the three month summer period, 56% of Americans who bought a new phone opted for Android. Apple, by contrast, only picked up 28% of the share during the same period. This surge in popularity means that Android is now the dominant player in the US, accounting for 43% of all smartphone subscribers. This compares with Apple’s iPhone, which has a 28% share of the overall market and Blackberry, which controls 18%. Nokia, Microsoft and Samsung make up the rest, together accounting for 11% of the American market.

Of course, as so often happens in technology markets, these figures could all change, especially if Apple decides to release the iPhone 5 as expected next month. According to Don Kellogg, Director of Telecom Research and Insights, the market share is likely to be volatile over the next few months in the run up to Christmas as more and more people decide to splash out on new handsets.

What is clear is that the launch of the iPhone 5 will only accelerate the pace of smartphone adoption in the US, as Apple and Android continue to take a bigger and bigger slice of the mobile technology pie worldwide. And with the Mobile World Congress taking place in Barcelona in February you can expect a large Apple presence, with all the latest information on the iPhone 5 and other new releases. Don’t miss out on the hype and book your accommodation for the event today.

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