Attendance up at MIPCOM up 56%
It seems that MIPCOM is going from strength to strength, well according to the event’s latest attendance figures at any rate. The entertainment content market managed to pull in more than 12,500 people from 102 countries, including executives from 4,211 companies at last month’s event in Cannes. The increased attendance numbers were put down to a strong sales climate, expanding digital platforms and increased activity in developing markets.
Although the majority of business continued to be dominated by the major media players in the European market, there was significant increased activity from the developing market. The event’s Focus on Russia initiative was designed to educate international executives on the importance of the rapidly increasing Russian market, which is now worth more than €3.5 billion. It managed to attract senior executives from 160 different Russian companies resulting in a number of major deals. Twentieth Century Fox Distribution was just one company reporting success as it signed deals with Russian channels TNT, CTC and TV3 to run Russian versions of Always Sunny in Philadelphia, Bones, Tru Calling and Malcolm in the Middle.
And while the number of Russians at the event was up 20 percent on last year, Chinese participation also increased with the 52 Chinese companies present representing a 56 percent rise on last year’s figures. So if you want to be where the major players are then book accommodation for next year’s MIPCOM event EAS (Executive Accommodation and Services). With our expert knowledge of Cannes we’ll find you the best hotels, rented apartments and even luxury yachts right in the heart of the city. We can also organise nightly entertainment, take care of your transportation needs and reserve you tables at the best restaurants. Click on this link to fill in our request form.