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“Zero TV” homes becoming a headache for broadcasters

It seems that some people really have had enough of traditional TV, the 100-plus array of channels and the $100 bill at the end of each month.

More and more families in the US are choosing not to gather around together to watch TV and many have even stopped paying for cable and satellite TV services altogether. The Nielsen Co, which calculates television ratings, has dubbed such households “Zero TV” households and today there are 5 million such residences in the US, up from 2 million in 2007.

The problem with such households is that broadcast TV won’t get any money from them until they learn to adapt to this changing environment. This is why many broadcasters are now working on getting live content broadcasts to tablets and even smartphones.

“Getting broadcast programming on all the gizmos and gadgets – like tablets, the backseats of cars and laptops – is hugely important,” says Dennis Wharton, a spokesman for the National Association of Broadcasters.

Even those people who have decided to part ways with their cable or satellite providers still use their TVs to play video games or watch movies on home video. Roughly 67 percent of those who fit this classification still watch video content. Online video subscriptions from the likes of Netflix and Amazon allow this group to keep up to date with a range of different television series.

For the first time Nielsen, the TV ratings company is looking into the viewing habits of Zero TVers with a view to incorporating the results into the formula used to calculate ad rates. Instead of specific ratings, the company will track what people are watching and what platforms they are using. The first batch of data is expected to surface later this year.

According to the American firm, this group of viewers tend to be younger, single and without children, but Nielsen is keen to monitor them to see if their viewing habits change with age.

But why have these homes unplugged from traditional TV? Nielsen says 36 percent have done so because of cost and 31 percent due to lack of interest.

Whatever the reason it is trend that broadcast TV will have to overcome or adapt to if it is to gain revenue from this increasingly large group of consumers. To see how the broadcast industry is coping with this new demographic head down to MIPTV 2013 at the Palais des Festivals, April 8-11. Here at EAS we’ll provide you with all your accommodation needs including rooms in the best and most centrally located hotels, private apartments, and even the odd luxury yacht or two. In addition we’ll organise all your transportation needs, book nightly entertainment and reserve tables at the city’s best restaurants. Clink on this link for more information.

Global Pay-TV revenues continue to increase

The market for Pay-TV is growing worldwide across all platforms including cable, satellite and IPTV according to the latest information from US firm ABI Research.

The company, in its Pay-TV Market Data Report, predicts that revenues in this market will increase by $13 billion from 2011 to reach $236 billion by the end of 2012. And this growth looks set to continue rising 19 percent to reach $281 billion by 2017.

Of the different platforms, cable is predicted to retain the majority of the global revenue, although it is expected to lose some of the lion’s share to both satellite and IPTV according to the research firm.

“Growth in satellite and IPTV services comes at the expense of cable. This competitive shift will lead cable TV revenues to fall about 1 percent in 2012 despite a small increase in average revenue per user (ARPU). Global cable-TV service revenue market-share is expected to drop to 47 percent in 2012 from 48 percent in 2011,” explained ABI’s Jake Saunders, vice president and practice director of core forecasting.

US satellite operator DirecTV was named by ABI Research as the global market leader in terms of both subscriber base and service revenue. The provider experienced ARPU growth in the US as a result of higher penetration in premium packages and saw significant subscriber and revenue growth in Latin America. Having said that, the operator’s overall ARPU fell slightly as customers continue to choose cheaper packages.

For all the latest information on Pay-TV don’t miss out on the chance to participate in next year’s MIPCOM, held at the Palais des Festivals, Cannes, October 7-10. If you’re looking for accommodation, then book through EAS now. With our expert knowledge of Cannes we’ll find you the best hotels, rented apartments and even luxury yachts right in the heart of the city. We can also organise nightly entertainment, take care of your transportation needs and reserve you tables at the best restaurants. Click on this link to fill in our request form.

TV revenue up in the States

Broadcast television in the US is continuing its healthy upward turn thanks to increases in both advertising and retransmission revenue, according to a new report by investment firm, Veronis Suhler Stevenson (VSS).

The year will see an increase of 9.2 percent taking overall revenue up to $52.95 billion in 2012. Thanks in part to the Olympics and the presidential election advertising the sector will grow 6.5 percent to $44.71 billion. Overall ad spending is expected to increase by 2.5 percent between 2011 and 2016.

The US communications industry in general is in a pretty healthy state as consumers and business continue to embrace digital technology with spending at levels not seen since before the recent worldwide economic downturn. The total communications spending in 2012 will increase 5.2 percent to reach a whopping $1.189 trillion.

Broadcast television isn’t the only format that will make gains in 2012, however, as major advertisers move their ads to lower cost cable networks. According to the report cable TV will grow in 2012 by 3.6 percent to $75.92 billion. Satellite will grow by 6.3 percent to $31.77 billion, while Telco TV spending will increase to $5.34 billion, up by 12.9 percent.

To see how broadcast revenue is faring in other territories across the world head down to 2013, April 8-11 MIPTV at the Palais des Festivals, Cannes. Here at EAS we’ll provide you with all your accommodation needs including rooms in the best and most centrally located hotels, private apartments, and even the odd luxury yacht or two. In addition we’ll organise all your transportation needs, book nightly entertainment and reserve tables at the city’s best restaurants. Click on this link for more information.

Social media increases television viewing figures among young

A study by Horowitz Associates has revealed that social media has a “disproportionate” impact on the viewing behaviours of young consumers.

The study found that a quarter (24 percent) of 18-34 year olds and 30 percent of 15-17 year olds have started to watch a TV show because of something they saw on social media or the internet. This compares with 16 percent of the total adult population surveyed.

Social media not only introduces people to shows, it also reminds them to watch their favourite programmes. Fourteen percent of users admitted that social media prompted them to tune in to shows they wanted to watch, rising to 19 percent among 18-35 year olds and 28 percent with 15-17 year olds.

The survey also found that more than one in ten viewers found themselves interacting through social media – such as Twitter – with the programme they were watching. Again it is the younger viewers who are more likely to actively engage with TV through social media.

The results of the survey point to the opportunities that can be made through connecting viewers with social media, which can improve the viewing experience. However, it needs to be done carefully as Adriana Waterston, VP of marketing and business development at Horowitz explained: “Harnessing the power of social media and social interactivity with TV is essential in order to keep younger viewers engaged with the live TV experience. In the social media environment, consumers do not want to feel marketed to or manipulated. A successful social media or interactive strategy must feel genuine, not fabricated.”

For more information on social media’s impact on television make sure you don’t miss out on MIPTV 2013, April 8-11 at the Palais des Festivals, Cannes. Here at EAS we’ll provide you with all your accommodation needs including rooms in the best and most centrally located hotels, private apartments, and even the odd luxury yacht or two. In addition we’ll organise all your transportation needs, book nightly entertainment and reserve tables at the city’s best restaurants. Clink on this link for more information.

Skip ad technology angers television networks

There has been increasing unease between television networks and digital video recorder manufacturer DISH Network since the latter added a feature to its DVR Hopper, which allows users to skip ad breaks.

According to The Hollywood Reporter, Fox, CBS and NBC have in the last week filed separate lawsuits against DISH Network claiming that the “Auto Hop” feature on its DVR breaches copyright by effectively creating a new programme.

Added two weeks ago, the feature allows viewers to record all the primetime TV programming of ABC, CBS, Fox and NBC in HD. Once recorded, viewers can use the Auto Hop to automatically skip over the programme’s commercials.

Network CEOs have made their disgust public, with Ted Harbert, CEO of NBC Broadcasting stating in the New York Times: “Just because technology gives you the ability to do something, does that mean you should? Not always.”

His view was supported by Leslie Moonves, CEO of CBS, who said about the chairman of the DISH Network: “How does Charlie Ergen expect me to produce CSI?”

There has been talk that the feature was inserted as a negotiating tool and that DISH Network will remove it in return for networks charging lower fees to carry their programming.

It is unknown whether the courts will find in the networks’ favour, or take the view that the ability to skip an ad break on a DVR is no different to the fast forward button on a video recorder. Whatever the outcome, it will be interesting to see what happens when DISH Network’s broadcast rights come up for renewal.

If you’re interested in seeing what the outcome is first hand or want all the latest television network news then head down to MIPTV 2013, April 8-11 at the Palais des Festivals, Cannes. Here at EAS we’ll provide you with all your accommodation needs including rooms in the best and most centrally located hotels, private apartments, and even the odd luxury yacht or two. In addition we’ll organise all your transportation needs, book nightly entertainment and reserve tables at the city’s best restaurants. Clink on this link for more information.

MIPTV pulls in the celebs

This year’s MIPTV will be awash with celebrities as the cast of MTV’s popular show Jersey Shore, celebrity chef Chuck Hughes and super model turned businesswoman Elle Macpherson all drop in at the Croisette.

 

On Monday April 2 Deena Cortese and Vinny Guadagnino from MTV’s hugely popular series Jersey Shore will join MTV’s EVP of programming and head of production Chris Linn to give an inside look at the series and a sneak peak at what can be expected from the fifth season, which will debut on the channel in March.

Chef Chuck Hughes, who rose to fame with his internationally popular show Chuck’s Day Off, will be on hand to promote two of his latest ventures, Chuck’s Week Off: Mexico and Chuckmas. The first is an eight-part tour around Mexico in which Hughes samples the country’s cuisine, while the latter is a one-hour Christmas special. The Canadian chef will also be producing a few of his famous culinary creations at an invite-only cocktail party on April 2.

Meanwhile Australian model Elle Macpherson will be unveiling her new show Fashion Star which is to debut on 13 March on NBC, and will be rolled out globally to 20 countries during spring 2012. The show will follow 14 wannabe fashion designers as they battle it out for the chance to have their creations sold in Saks Fifth Avenue, H&M and Macy’s. Macpherson will also join Ben Silverman, founder and chairman of the US-based multimedia production studio Electus to discuss the future of branded entertainment, providing an internal look at how advertisers, retailers and consumer interests combine within the industry.

For your chance to meet some of the stars at this year’s MIPTV, head down to Cannes, April 1-4. For the best hotels, rented apartments and villas look no further than EAS, the local travel agent you can rely on. We have rooms in the most centrally located hotels, beach apartments with sea views, penthouses and even luxury loft apartments. We also offer yacht charters for those after something a little bit different and can organise all your transportation, dining and entertainment needs. Click on this link to fill in our request form.

Is this the end of pay-TV?


 

Pay-TV faces an uphill struggle if it is to remain profitable in the future, according to a new survey by Credit Suisse’s Stefan Anninger. The analyst recently forecast a drop of 200,000 pay-TV subscribers in the US over the coming year due to both economic difficulties and what he cites as a revolt by young people against expensively priced subscription packages. According to Anninger there is a growing number of “cord nevers” (as opposed to “cord cutters”) who have never purchased pay-TV and this will be the biggest problem facing the industry over the next 10 years. Young people who are used to accessing different video experiences for free over the internet may not feel the need to jump on the pay-TV bandwagon when the economy improves, Anninger claims. They are happy to watch programmes on small screens that are not high definition and spend as much of their time using social media or playing video games as they do watching TV.

 

The forecast comes on the back of a survey by Bain & Company which claims that internet TV homes will be the norm by 2014. The global consulting firm predicts that within the next two years the number of households owning internet-connected TV will reach the 60 percent mark in the USA, UK, France, China and India. All this means that significant changes lay ahead for the media and entertainment industry, as companies battle it out for profits and market share among this new platform. According to Anninger pay-TV can survive these changes, but it will have to offer consumers substantially lower-priced choices if is to do so.

 

If you want to catch all the latest information on pay-TV, in addition to the biggest industry changes make sure you don’t miss MIPTV 2012 in Cannes, April 1-4. For the best hotels, rented apartments and villas look no further than EAS, the local travel agent you can rely on. We have rooms in the most centrally located hotels, beach apartments with sea views, penthouses and even luxury loft apartments. We also offer yacht charters for those after something a little different and can organise all your transportation, dining and entertainment needs. Click on this link to fill in our request form.

Present your company on our blog!

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In an effort to help our clients and potential clients increase their web exposure and networking, we would like to offer you the opportunity to present your company free of charge on our companies’ s web blog.

 

Take the opportunity to leave a short “companies resume” on this blog now!  You can even leave your logo as free advertising there too!

 

Should you be interest, please send us here a short description of your company and anything that may be relevant to the presence of your company at one of our featured events.  Please also indicate if you want us to publish your company’s logo on our website and blog (we need your written authorisation to so) and the web address of your site so we can add a direct link to you from our page.

 

I hope you will find our offer of interest and stay at your disposal if you have any question.

 

MIPTV Overview

MIPTV is the world’s leading content market for creating, co-producing, buying, selling, financing and distributing entertainment across all platforms. In Cannes,  a 21,000 m² exhibition floor is available for the 11,500 participants, 4,000 buyers and 1,500 exhibitors from 107 countries, which will organize 45+ sessions & keynotes.

MIPTV’s multi-billion dollar content market

 

The busiest business week of the year for the entertainment industry happens in Cannes.

 

MIPTV gives the world its first taste of the newest content that will shape the year to come for TV, Internet, Mobile and all Video-rich platforms. The formats, animation, fiction, factual/documentary and new media communities all come together to forge relationships which will lead to new deals that will condition the industry landscape.

At MIPTV, you will find the partners, insight and productions to last an entire year. Combined with MIPDoc and MIPFormats, return-on-investment can be further optimized. Join the who’s who of the business in advance to discuss the future and discover the best new content in their specific c domain. The full MIP experience – a full year of content.

ALL PARTICIPANTS get face-to-face access with the leading industry leaders to deliver on-site business results and the ability to network with more than 11,500 participants from 107 countries for a full week of meetings and deal-making.

Benefits include:

  • Unlimited access to the world’s largest content exhibition floor – 21,000 m².
  • Full access to top-level conferences, keynotes and networking events.
  • Use of the Participants’ Club meeting area for on-site meetings.
  • Year-long access to MIPTV’s Online Database.
  • Listing in MIPTV 2011 Guide and Quick Guide.

EXHIBITING permits you to stand out from the crowd and increase your benefits, giving you the opportunity to showcase and pitch your new programmes, services or technologies. Negotiate and sign deals with existing or new clients and take advantage of the multibillion dollar buying power of more than 4,000 buyers.

2013 Events

Cannes Film Festival
May 15-26, 2013

Cannes Lions
June 16-22, 2013

World Entertainment Content Market
October 7-10, 2013

TaxFree World Association
October 20-25, 2103

International Retail Property Market
November 13-15, 2013

2014 Events

World Music Market
January 25-28, 2014

Mobile World Congress
February 23-27, 2014

World Property Market
March 11-14, 2014

World TV Market and Creative Forum
April 7-10, 2014