Facebook launched mobile games program for developers

Facebook has announced a new project – Facebook Mobile Games Publishing – to help small and medium-sized game developers distribute their own mobile game to studios worldwide.

The polite program will see Facebook promoting games in its own applications, revealing them to millions of its mobile users. In exchange, the social network will take the revenue from the developers who join the program.  However, the percentage of revenue it will take wasn’t revealed by the company.

Facebook has not yet announced the terms to join the program.  The only technical requirement for it is that the games should support Facebook integration.

Currently, there are more than 800 million people using Facebook mobile apps every month, with over 260 million playing Facebook games. The company will also give developers access to analytics tools.

Facebook has already racked up 10 developers including U.K.’s Space Ape, which is run by veteran social games maker Playfish, educational game maker Brainbow and Kiwi. Even though the social network began the project to target independent developers who lack the resources to compete with big game studios, a large French gaming company Gameloft has also joined the program with the game Kingdom & Lords.

The other small or mid-sized developers can become the part of program by completing  the application form.

Following the news of Facebook’s entrance into mobile games publishing the shares of social gaming company Zynga fell by 1.3%.  Zynga was once the closest game partner of social networks but the two companies have become more competitive with each other since last year when the struggling company launched its own mobile developer partner program.

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