The market for Pay-TV is growing worldwide across all platforms including cable, satellite and IPTV according to the latest information from US firm ABI Research.
The company, in its Pay-TV Market Data Report, predicts that revenues in this market will increase by $13 billion from 2011 to reach $236 billion by the end of 2012. And this growth looks set to continue rising 19 percent to reach $281 billion by 2017.
Of the different platforms, cable is predicted to retain the majority of the global revenue, although it is expected to lose some of the lion’s share to both satellite and IPTV according to the research firm.
“Growth in satellite and IPTV services comes at the expense of cable. This competitive shift will lead cable TV revenues to fall about 1 percent in 2012 despite a small increase in average revenue per user (ARPU). Global cable-TV service revenue market-share is expected to drop to 47 percent in 2012 from 48 percent in 2011,” explained ABI’s Jake Saunders, vice president and practice director of core forecasting.
US satellite operator DirecTV was named by ABI Research as the global market leader in terms of both subscriber base and service revenue. The provider experienced ARPU growth in the US as a result of higher penetration in premium packages and saw significant subscriber and revenue growth in Latin America. Having said that, the operator’s overall ARPU fell slightly as customers continue to choose cheaper packages.
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