GSMA announced mobile commerce vision
Mobile communication trade group, the GSM Association (GSMA) has announced plans to unite mobile connectivity with high street shopping experiences to help retailers.
At an event held last week in London GSMA, which represents nearly 800 mobile operators worldwide, deliberated how the mobile operators can utilize the Near Filed Communication (NFC) and the other related services to offer the value added services to their customers.
The affirmation of GSMA’s plans came after research, conducted by tech consultants Latitude, found that the mobile alerts would prompt almost 60% of US and UK Smartphone users to shop at least once a week. It said 80 percent will be interested in a mobile wallet.
GMSA, the joint venture of Telefonica UK and Vodafone – Weve – payment service provider – The Logic – and NFC specialists – Proxama – comprehensively discussed the idea of a ‘loyalty wallet’ during the event.
The loyalty wallet will use the NFC and related technologies to combine loyalty cards, discounts, offers and incentives and store items in a single application.
Anne Bouverot, the GSMA general director, said that mobile commerce will develop to support the entire customer experience and they will go further than visiting a single store.
He said the consumers are looking for flexible and all-embracing services that guide them with research, vouchers, travel directions, entertainment and several other aspects of an outing to a destination retailer.
Weve CEO David Sear hailed the idea of the loyalty wallet and stressed the need of collaboration between operators and retailers. He added that Weve is in talks with some of UK’s top retailers for the implementation of mobile commerce vision.
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