Hong Kong Smartphone use doubled in two years
The Smartphone penetration in Hong Kong has been propelled to 63% compared to 49% in the same period last year and 35% in 2011, latest research has found.
According to the report, Hong Kong has the highest mobile internet usage rate in the Asia Pacific region, with almost 96% of users going online through their devices every day.
Japan occupied second place in the region with 94% Smartphone usage while Singapore and South Korea came in at third and fourth position with 93% and 92% mobile phone usage.
Google and Ipsos MediaCT conducted an online study in the first three months of the year on random sampling of one thousand Smartphone owners surveyed between the ages of 18 and 64.
Google’s “Our Mobile Planet Data and Analysis” tool ranked Hong Kong seventh in the world in terms of Smartphone penetration and South Korea and Singapore on second and fourth place respectively.
More than half of the respondents surveyed said over the past six months they spent more time online on their handsets than their computers.
The study revealed that people are becoming extremely passionate about their Smartphones, with 22% of respondents saying they could even eliminate their television favoring their handsets. Three-quarter of respondents said they don’t leave home without their beloved devices.
Almost all respondents use their Smartphones to research local information, 79% of them confessed to do so at least once a week and 39% doing it every day.
The study also said that a normal Smartphone user has installed 39 applications on their Smartphones, with at least 10 paid-for apps.
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