Huawei unveiled world’s slimmest Smartphone

Huawei Technologies Co, the telecom-network equipment giants, unveiled the world’s slimmest Smartphone – Ascend P6 – at an event in London on Tuesday.

Just over 6mm thick, Ascend P6 will be available for sale in China this month and in Western Europe in July, with the recommended price of €449 (£385).

Ascent P6 is packed with strong hardware features like 4.7-inch display, 1.5 gigahertz quad-core processor, dust-proof metal casing, a powerful 5 megapixels front and 8 megapixels rear camera. The device runs on a customized version of Google’s Android Operating system.

P6 is made up of glass and metal unlike its predecessors, the new version isn’t compatible with the 4G networks. The device comes in white, black and baby pink colors.

The touch screen of the phone is extremely sensitive and it responds only to the gloved hands.

The London event, held at Camden’s Roundhouse, was the first stand-alone global product launch of Huawei, who previously unveiled its new phones rather silently at the trade shows such as the annual Mobile World Congress in Barcelona.

Huawei has been most successful as the maker of telecom-network equipment such as antennas and base stations, surpassing American and European competitors to become the second largest vendor after Sweden’s Ericsson.

However, the company’s smartphone business is competing with an uphill battle. The release of a new Smartphone shows that the Shenzhen-based company is aspiring to establish itself as a customer brand by increasing its marketing efforts.

The analysts believe the latest flagship device will determine the future of the company’s Smartphone business.

The company is planning to release P6 in 19 countries including China, Germany, Italy and France by the end of July and 100 more afterwards.

For more information on the world head to Mobile World Congress 2014 in Barcelona, taking place from 24-27 February, 2014. Contact EAS for best in quality accommodation, marketing and event management.  For further information, click here.

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