Israelis are world’s most fervent Smartphone users
A recently published global survey conducted by Google and Ipsos MediaCT states that Israelis are the most fervent Smartphone users in the world.
>The survey, taken in the first quarter of 2013, was based on the responses of 1,000 global Smartphone users between the ages of 18 and 64.
In 2012, the Smartphone penetration in the Israeli market stood at 35%, while so far this year it has gone up to 57%, witnessing a substantial 22% rise. Britain is the only country ahead of Israel, where 62% of the population own Smartphone.
Spain came in third with 55% Smartphone users while France and Germany are ranked 4th and 5th respectively with 42% and 40% of their populations owning Smartphones.
While Britain slightly edged Israel in terms of Smartphone ownership, but in terms of the device’s usage, the middle-eastern country surpassed all the European countries and America.
According to the survey, the most extensive use of Smartphone in Israel takes place at home (87%), at work (77%) or while travelling home from work or during a walk (72%).
The survey also revealed the details of Israelis’ Smartphone use habits. The country’s people make more use of searches (93%), applications (86%), maps (84%) and social network updates (82%) than people of any other country.
Israelis are also ahead of all other nations in watching videos on the small screens, with 77% viewing the clips on YouTube and other video sharing websites and 48% watching the full length TV shows online.
Israeli Smartphone users left the other nations behind them in every possible parameter. However, an area where they appeared more conservative than the other countries, is online shopping with only 31% saying they used their handsets to purchase items online, compared with 46% of Americans and 39% of Britons.
For more information on the world of mobile head to the Mobile World Congress 2014 in Barcelona, taking place 24-27 February, 2014. Contact EAS for best in quality accommodation, marketing and event management. For further information, click here.