Mobile viewing habits changing

It seems as time goes by more and more of us around the world are using our mobile devices to view television and films throughout the family home.

The latest research from Motorola Mobility’s Fourth Media Engagement Barometer shows that globally consumers are now watching 25 hours of TV and film programming per week on their mobile devices, up from 15 hours in 2011.

The most notable change is that people are now using their mobile devices in preference to broadcast television. The survey, which asked 9,500 consumers in 17 countries, found that of the 36 percent of respondents who watch video programming in the bedroom, 46 percent view it on a smartphone, 41 percent on a tablet and 36 percent on broadcast TV.

People are even viewing content in more unusual parts of the home with 9 percent of tablet owners and 16 percent of smartphone owners admitting to consuming content in the bathroom, while 10 percent of tablets are used in the kitchen.

In spite of this, the living room is still the centre of home entertainment with 50 percent of people watching broadcast TV here, although in Sweden and the UK the figures were as high as 81 percent and 75 percent.

The research also revealed that consumers are frustrated by the lack of flexibility of mobile devices according to John Burke, senior vice president and general manager at Motorola Mobility. “Increasingly people are using tablets and smartphones to view their content, and they expect this experience to transition seamlessly across their favourite programmes, whenever and wherever they like,” he said. Among those surveyed, 76 percent said they want the capability to move video content between devices automatically.

Another reason people are increasingly using mobile devices to watch TV and films is the ability to record programmes and skip ads. The study reveals that 68 percent of people globally and 75 percent in the US record broadcast TV to skip the ads – a trend that is proving to be an ongoing challenge for the TV networks.

For more information on how mobile viewing habits are changing head down to next year’s Mobile World Congress in Barcelona, 24-27 February. For all your accommodation needs in the city look to EAS, your friendly local travel agent. We have rooms in all the best Barcelona hotels and most centrally located apartments. We’ll organise your transportation, nightly entertainment and make sure your stay is as stress free as it is unforgettable. Click on this link to fill in our request form.