The GSMA released more details recently of its upcoming Mobile World Congress held in February/March, including an updated list of keynote speakers. And what a list it is, with big name CEOs from companies including eBay, Electronic Arts, Nokia, Vodafone, Interpublic Group and even Google confirming they’ll be giving their own industry insights at the Barcelona event.

Visitors can expect keynote speeches not only from the usual suspects of mobile operators and handset makers, but also from Internet companies, application developers, online commerce companies, and advertising and marketing firms. According to Michael O’Hara, Chief Marketing Officer, GSMA, this wider array of companies is further evidence of the expansion of what he calls, the “mobile ecosystem,” as it continues to branch out into new industries and technologies.

In addition to regular industry topics such as next-generation technologies, business strategy and new product ranges, the 2012 event will have a central theme of mobile marketing. Keep your eyes peeled for the ‘mPowered Brands’ programme where mobile advertisers and marketers will be unveiling the latest strategies and tools to help companies get ahead in the world of mobile marketing. Also for the third year running the Mobile World Congress will host App Planet. This award-winning exhibition will see more than 200 app-specific exhibitors congregate in Hall 7 to reveal all the latest technologies and developments from the rapidly growing apps industry.

So whether you’re after some expert insight from the top, looking to improve your company’s mobile marketing, or just there to check out the latest product releases, the Mobile World Congress 2012 is looking like an event not to be missed. For the best hotels, rented apartments, and a whole host of insider tips and information on Barcelona and the event itself, look no further than EAS, your friendly local travel agents. We’ll find you the most centrally located accommodation, look after all your transportation needs, book restaurants and even organise nights out for you and your guests. Click on this link to fill in our request form.