New details have emerged about the content of next year’s GSMA Mobile World Congress, which will be held 25-28 February at Fira Gran Via in Barcelona.

The GSMA have confirmed that the CEOs of AT&T, Ericsson, Qualcomm and Viber will give keynote speeches during the four-day event. These industry executives join previously announced speakers including the CEOs of Deutsche Telekom, Mozilla, Nokia, Vodafone Group, and Telecom Italia Group.

A programme of talks will cover topics such as “Mobile Operator Strategies”, “The Future of Communications”, “Operating in the Cloud”, and “Mobile in Media”.

Adding on to 2012’s successful Connected House exhibit, this year’s Mobile World Congress will feature Connected City, which will showcase all the latest cutting edge wireless technologies for the smart cities of the future. In addition, a Wireless Broadband Alliance Wi-Fi Zone will focus on next-generation hotspot migration, Wi-Fi roaming and offload and Wi-Fi and heterogeneous networks among other things.

Given the explosive growth of the apps market, App Planet will be back again this year featuring more product and service demonstrations, network opportunities and workshops from some of the biggest and most influential companies in the mobile apps market.

And this year’s mPowered Brands Programme will see GSMA and Leger Marketing team up to reveal the results of their 50-country citizen assessment on the importance of mobile technology on people’s lives. The assessment will focus on issues such as quality of life, individual productivity and shopping behavior among other things. The results will be shared at the mPowered Brands Theatre at the Mobile World Congress, so head down if you want to be part of the action.

Next year’s Mobile World Congress will be the biggest yet and will be housed in the state-of-the-art facility, Fira Gran Via, Barcelona. For the best hotels, rented apartments and other accommodation choices contact EAS, your friendly local travel agents here in Barcelona. With our expert knowledge and experience we’ll make sure you have an unforgettable stay. We’ll even sort out your transportation and nightly entertainment needs, so click on this link to fill in our request form.