Millions of Nokia fans have their pulses racing since company’s announcement that it is going to launch “something new” on Wednesday. Though the company hasn’t reveled anything further about the announcement, a teaser image has prompted many to believe that the product set to be launched is a new Smartphone with a physical, QWERTY keyboard.
Ian Delany, the Nokia’s chief editor of Conversations blog, on Sunday took twitter to proclaim that the company will be unveiling something new on Wednesday, April 24 in morning UK time. The tweet further stated that the product announcement will be followed by Q&A session with company’s Technology Marketing Director Neil Broadley and a “special guest”, whose name has been kept in anonymity.
The teaser included in the entry displaying two curved corners of a yellow-colored device with a polycarbonate shell resembling the designs of Nokia’s Lumia range of Windows Phone Smartphone. Two keys of the assumed Smartphone are visible, one is a Z key indicating that it is a QWERTY keypad and the other is the arrow key.
A flood of rumors have hit the internet since the announcement with majority suggesting that the device would be the highly-anticipated Lumia-inspired Asha phone 501. Asha 501 is a multitouch S40 phone with 3.5 inch display. It has 1 GHz processor, five mega pixel rear and VGA front facing camera. Some other sources have suggested that the yellow device in the teaser could be Lumia 928.
Nokia, which sold over 9.3 million Asha handsets across the globe in the last quarter of 2012, is facing strong competition from Samsung that recently released its low-cost REX series in a bid to overpower the Finland-based company. At this stage, raising the bar for its Asha devices has become indispensible for Nokia.
The launch of the Asha handset with enhanced features at a competitive price will not only enable the company to counter Samsung and revitalize its place in the feature phone segment in Asia, but will also help it to shore itself up before Mobile World Congress 2014.
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