Christmas Day 2012 was a bonanza day for the mobile industry as more smartphones, tablets and Kindle-type mobile devices were activated than on any other day in history.
A report from Flurry Analytics claims that activations on 25th December rose to more than 17.4 million, a 332 percent increase from the former December baseline of 4 million per day and 2.5 times greater than Christmas 2011 figures.
This was the first year in which tablet activations outstripped smartphones, at a rate of 51 percent to 49 percent.
“The big winners were Apple iPads, Apple iPad Minis and Amazon Kindle Fire HD 7-in tablets,” the Flurry report stated. “In particular, Amazon had a very strong performance in the tablet category, growing by several thousand percent over its baseline of tablet activations over the earlier part of December.”
The volume of devices activated on Christmas Day had an impact on app downloads also. In total 328 million apps were downloaded on the day with 1.76 billion apps bought from Google Play and Apple during the Christmas week. This was up 65 percent on the weekly average for December 2012.
According to Flurry’s vice president, Peter Farago, one billion app downloads a week will become the norm in 2013. He said: “Following a year where Google and Apple drove unprecedented adoption of mobile devices, Facebook declared itself a “mobile” company, and Amazon and Microsoft both made significant investments into mobile computing, we look forward to continued record-breaking adoption of smart devices and applications.”
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