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Smartphones replacing traditional forms of internet use

Mobile owners are increasingly using their smartphones to access the internet in preference of traditional PCs and laptops according to a new survey carried out by Prosper Mobile Insights.

The company, which looked into the internet habits of adults from across the world, found that seven out of ten smartphone users complete at least one web-based activity on their phone in favour of a PC or laptop, regardless of whether they are on the move or at home.

More than half of respondents (51.1%) admitted to checking their emails using only a mobile device, while 45.3% completed mobile-only web searches and 42.3% used only their phone to connect to Facebook.

All this means that today’s leading brands have an increasing need to embrace mobile advertising. But as the survey shows, they need to be aware of which ads their customers will be most receptive to. Around 1 in 10 people said they pay regular attention to sponsored stories or links, ads that play before or during a video, and video ads in general.

Video ads are the most popular with 42.9% of respondents saying they are more likely to grab their attention than other forms of advertising. The most successful video ads are ones you cannot click away from, with 30.4% of people confirming that they pay more attention to this video format.

The survey made clear that marketers should make sure that ads are delivered to the right audience. 33.5% of people said they are more likely to pay attention if the ad is relevant, 24.2% claimed they are looking for informative ads and 23.9% are more likely to be responsive to eye-catching advertising.

The world of mobile advertising is still in its infancy and there are limitless opportunities for marketers to promote their brands to a global audience. For all the latest news on how to benefit from mobile marketing head down to the Mobile World Congress 2013 in Barcelona’s Fira Gran Via, 25-28 February. If you’re after accommodation then look no further than EAS, your friendly local travel agents. We’ll find you the best hotels and rented apartments right in the heart of Barcelona. Or if you prefer, why not try one of our luxury yachts – the choice is yours. We’ll also organise all your transportation needs and book you into the city’s best restaurants. Just click on this link to fill in our request form.

July 13, 2012
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Yet more misery for Spanish housing market

Just when you thought things couldn’t get any worse for Spain’s ailing construction and property industries, the National Statistics Institute (INE) revealed that prices on new build properties had dropped by an incredible 8.5 percent in the final quarter of 2011. It is the worst quarterly drop since the INE started recording the data in 2007.

 

This coupled with a fall of used homes by 13.7 percent during the same quarter means that overall house prices fell by 11.2 percent at the end of 2011.

House prices in Spain are now down by more than 20 percent from their 2007-2008 peaks and evidence points that they may well drop further to more than 30 percent. High unemployment, debt-laden households and limited access to credit are proving the biggest obstacles to kick starting the country’s flagging property market.

According to the Wall Street Journal, Spanish banks now possess more than €400 billion worth of construction and real-estate sector loans which amounts to the equivalent of 40 percent of Spain’s gross domestic product. Little wonder then that last month Spain’s Finance Minister Luis de Guindos unveiled a plan that will force banks to set aside €50 billion this year to cover losses accumulated from bank loans gone bad.

Demand in Spain’s property sector continues to be sluggish too, with INE data reporting a 26 percent annual decline in sales throughout 2011. Last year 361,000 homes were sold in Spain, a figure that is less than half the number sold in 2007. According to consultants Ernst & Young this lack of demand could keep house prices falling for the next three years.

To see how the Spanish property market is doing next year and for an intensive four days of real estate business, head down to MIPIM 2013, 12-15 March at the Palais des Festivals, Cannes. If you’re after accommodation look no further than EAS, your friendly local travel agents. We can provide you with the best hotels, apartments, and even luxury yachts right in the heart of Cannes. With our expert knowledge of the region, we’ll ensure that you have the best stay possible. Click on this link to fill in our request form.

March 22, 2012
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MIPTV pulls in the celebs

This year’s MIPTV will be awash with celebrities as the cast of MTV’s popular show Jersey Shore, celebrity chef Chuck Hughes and super model turned businesswoman Elle Macpherson all drop in at the Croisette.

 

On Monday April 2 Deena Cortese and Vinny Guadagnino from MTV’s hugely popular series Jersey Shore will join MTV’s EVP of programming and head of production Chris Linn to give an inside look at the series and a sneak peak at what can be expected from the fifth season, which will debut on the channel in March.

Chef Chuck Hughes, who rose to fame with his internationally popular show Chuck’s Day Off, will be on hand to promote two of his latest ventures, Chuck’s Week Off: Mexico and Chuckmas. The first is an eight-part tour around Mexico in which Hughes samples the country’s cuisine, while the latter is a one-hour Christmas special. The Canadian chef will also be producing a few of his famous culinary creations at an invite-only cocktail party on April 2.

Meanwhile Australian model Elle Macpherson will be unveiling her new show Fashion Star which is to debut on 13 March on NBC, and will be rolled out globally to 20 countries during spring 2012. The show will follow 14 wannabe fashion designers as they battle it out for the chance to have their creations sold in Saks Fifth Avenue, H&M and Macy’s. Macpherson will also join Ben Silverman, founder and chairman of the US-based multimedia production studio Electus to discuss the future of branded entertainment, providing an internal look at how advertisers, retailers and consumer interests combine within the industry.

For your chance to meet some of the stars at this year’s MIPTV, head down to Cannes, April 1-4. For the best hotels, rented apartments and villas look no further than EAS, the local travel agent you can rely on. We have rooms in the most centrally located hotels, beach apartments with sea views, penthouses and even luxury loft apartments. We also offer yacht charters for those after something a little bit different and can organise all your transportation, dining and entertainment needs. Click on this link to fill in our request form.

March 5, 2012
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Dubai developers fall back onto retail

After three years of falling house and office prices developers in Dubai are turning their attention to retail as tourism continues to be the driving force behind the Emirate’s economy.

While the price of homes has fallen by more than 65 percent from their peak in 2008, retail sales have been rising since 2009. Retail revenue in the United Arab Emirates increased by around 5.3 percent last year to $31 billion according to the Business Monitor International and will probably increase to $42 billion by 2015. The trend has seen government-owned company Nakheel PJSC, which had to restructure $16 billion of debt last year, expanding its Dragon Mart shopping centre while trying to raise funds for 120 restaurants and 75 stores located on the tip of the Palm Jumeirah artificial island.

Emaar, the owner of the Dubai Mall, the world’s largest rentable space reported that 41 percent of its revenue and 68 percent of pretax profit came from hospitality properties and leased space including shopping malls in the first nine months of 2011. That compares with 24 percent of revenue and 27 percent of profit a year earlier.

Retailers have been flocking to the city, which has seen the opening of stores such as American Eagle Outfitters, Limited Brands, Rivoli Group and the second biggest department store in the US, Macy’s during the last year. Tourism is also up with hotels reporting an 11 percent increase in visitor numbers in 2011, while buyers spent $114 million in the first week of Dubai’s month-long shopping festival – up an incredible 53 percent on the year earlier. Companies such as Union Properties that don’t have assets in the retail sector have been suffering. The firm, which is mainly focused on homes and offices reported a full-year loss of $43 billion and had to hand over ownership of properties to settle $300 million of debt.

According to property broker Jones Lang LaSalle Dubai can expect to see a further 173,000 square metres of retail space added over the next two years. To find out more about property developments in Dubai and the rest of the Gulf head down to MIPIM 2012, 6-9 March at the Palais des Festivals in Cannes, France. If you’re after accommodation then look no further than EAS, your friendly local travel agents. We’ll find you the best hotels and rented apartments right in the heart of Cannes. Or if you prefer, why not try one of our luxury yachts – the choice is yours. Just click on this link to fill in our request form.

February 13, 2012
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Sky heralds in new format

As a direct challenge to LoveFilm and Netflix, BSkyB is launching its own pay-as-you-go internet TV service which will enable viewers to watch TV content whether they are Sky subscribers or not.

The service, which as yet still remains unnamed, will be available across a range of different devices including Macs, PCs, tablets, mobile phones, games consoles, laptops and internet-connected TVs. The move is seen as a departure from the subscription model, which has seen the number of people subscribing to pay TV services slow substantially over the last year as people download content from other sources. New subscribers will be able to choose between a range of pricing options from unlimited monthly access to pay-as-you-go, marking the first time that a company has sold TV content without a contract.

The news comes at a time when a number of online services battle it out for internet TV content domination, with US-based Netflix investing billions in new content deals to challenge Sky and Amazon’s Lovefilm. The movie rental market is worth around £400 million in the UK alone and digital downloads account for almost half of this market.

While BSkyB has a presence in more than 40 percent of UK and Irish homes it is hoped that the new offering will enable them to enter the other 13 million homes that are still to sign up to any form of pay-TV.

Is the way forward for accessing TV content? Watch this space to find out, or alternatively head down to MIPCOM 2012, 8-11 October, the world’s leading entertainment content market.

For the best accommodation look to EAS (Executive Accomodation & Services) your friendly local travel agents. With our expert knowledge of Cannes we’ll find you the best hotels, rented apartments and even luxury yachts right in the heart of the city. We can also organise nightly entertainment, take care of your transportation needs and reserve you tables at the best restaurants. Click on this link to fill in our request form.

February 6, 2012
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2013 Events

Cannes Film Festival
May 15-26, 2013

Cannes Lions
June 16-22, 2013

World Entertainment Content Market
October 7-10, 2013

TaxFree World Association
October 20-25, 2103

International Retail Property Market
November 13-15, 2013

2014 Events

World Music Market
January 25-28, 2014

Mobile World Congress
February 23-27, 2014

World Property Market
March 11-14, 2014

World TV Market and Creative Forum
April 7-10, 2014

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