Broadcast television in the US is continuing its healthy upward turn thanks to increases in both advertising and retransmission revenue, according to a new report by investment firm, Veronis Suhler Stevenson (VSS).
The year will see an increase of 9.2 percent taking overall revenue up to $52.95 billion in 2012. Thanks in part to the Olympics and the presidential election advertising the sector will grow 6.5 percent to $44.71 billion. Overall ad spending is expected to increase by 2.5 percent between 2011 and 2016.
The US communications industry in general is in a pretty healthy state as consumers and business continue to embrace digital technology with spending at levels not seen since before the recent worldwide economic downturn. The total communications spending in 2012 will increase 5.2 percent to reach a whopping $1.189 trillion.
Broadcast television isn’t the only format that will make gains in 2012, however, as major advertisers move their ads to lower cost cable networks. According to the report cable TV will grow in 2012 by 3.6 percent to $75.92 billion. Satellite will grow by 6.3 percent to $31.77 billion, while Telco TV spending will increase to $5.34 billion, up by 12.9 percent.
To see how broadcast revenue is faring in other territories across the world head down to 2013, April 8-11 MIPTV at the Palais des Festivals, Cannes. Here at EAS we’ll provide you with all your accommodation needs including rooms in the best and most centrally located hotels, private apartments, and even the odd luxury yacht or two. In addition we’ll organise all your transportation needs, book nightly entertainment and reserve tables at the city’s best restaurants. Click on this link for more information.